We use lead tracking, marketing automation and analytics software to give you the insights you need to make online experiences with your audience better â€” so you make the most of every opportunity to convert visitors into customers. We can help track calls, emails, chats, and form completions from all of your marketing channels and show you exactly what's getting you leads.
Google Analytics is an application that monitors your website traffic and performance. It gives you the ability to view real-time data of live visitors, understand which pages are most popular, and see where traffic is coming from (to name a few). Google Analytics is just one of many applications we install into each and every website we build in order to give our clients the best analytics and reporting tools possible. With Google Analytics, you'll understand what marketing is working best.
Years ago, there wasn't a way to track and understand what worked and what didn't to refine a marketing plan, but with Google Analytics we can now track all digital channels and performance with a click of a button.
We can use data such as bounce rates to increase website engagement. If you're not familiar with the term, “bounce rate” is simply a metric used by online marketers to understand the percentage of visitors who visit your website only to leave without viewing any other pages on your website. An average bounce rate is 50% (source: https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/) which is due to website owners not having an online strategy, or paying attention to conversion optimization or online analytics.
We provide full-scope online marketing services for industries including retail, hospitality, communications, high-tech, financial, energy, oil and gas, manufacturing, sports, industrial, and professional.