Tips for website owners.
Almost everyone understands that when you’re able to drive more traffic to your website, more people will see your sales pages. If more people see your sales pages, the higher the potential profit your business will generate.
But what are the best sources for generating this traffic?
This post takes a look at three of the top traffic sources in the digital age.
Let’s take a look!
1. Search Engines
Google sees approximately 63,000 searches per second on any given day! That’s not to mention the searches performed on other engines like Bing or Yahoo.
These absurd levels of daily traffic make search engines an effective platform for advertising your business.
Here are three of the main ways search engines can be used to increase traffic to your website.
Display ads appear on your screen when you are browsing content on a website. Usually, these ads will appear in the margins of the site. The main benefit seen by this type of ad is that it gets your advertisement in front of a large audience. For example, if a site receives 100,000 page views in a day, that could be 100,000 people who see your ad.
Search ads appear on the results page when you enter a query into a search box. Although search ads may be seen by fewer people, they are effective because they target people who are already looking for products and services similar to the ones you offer.
For example, if I own a hardware store that sells drills, my ad may be displayed when someone searches a phrase related to drills. For instance “battery life of cordless drill” or “best drills for carpenters” are two search terms where my ad could potentially be displayed in the results.
You don’t need to spend thousands of dollars on paid ads for search engines to be helpful in your marketing efforts. It is possible to rank among the top results organically.
This means that you’re just letting the search engine do its thing and your site happens to be the best match for a query that someone entered into the search box.
In order to improve your organic search rankings, you must make sure your website is optimized for search engines and that you create quality content that provides value to readers.
If search engines like Google see that your content is helpful, they will likely reward you in their rankings.
2. Social Media Sites
As much as 75% of Canadians spend between 3-4 hours online every day. Much of this time is spent browsing social media sites like Facebook, Twitter, Snapchat, Instagram, and more.
People love to connect.
This desire to connect can also have a positive effect on your business. Many of the SM sites mentioned above allow you to post customized ads that target a specific audience. For example, Facebook allows you to pinpoint your audiences based on a number of different criteria, including:
- Purchase history
- Device usage
This personalized approach to advertising means that your ad budget will be spent in the most efficient manner possible. No more guesswork.
Also, advertising through social media makes it easy to test the results of each campaign. Most sites provide access to a dashboard that provides valuable real-time data that can be used to tweak and improve each ad.
Blogs are another huge source of web traffic for businesses and individuals alike. This traffic source works in unison with search engines.
When done properly, blogs can potentially drive thousands of visitors (millions in some occasions) to your website on a monthly basis.
They can also be used to promote your new products and services, build brand loyalty, and to create a number of other positive outcomes for your business.
However, it’s not as simple as writing a post, publishing it, and watching new visitors roll in. No, in order to create posts that will rank high in search engines in Google, you must do two things:
- Ensure your content provides value – consider exactly what your target audience would like to learn or know and create a post that delivers exactly this to them.
- Optimize your blog posts for SEO – Consider using proper structure, headlines, keywords, and images in each post. This will allow Google to easily understand what your posts are about, making them more likely to appear on the first page.
How to Drive More Traffic to Your Site
Harnessing the power of search engines, social media sites, and blogs are all effective strategies for increasing the amount of traffic your website receives.
However, sometimes you just don’t have the time (or desire) to learn how to properly use these platforms to achieve the results you’re looking for.