Tips for website owners.

lead generation

7 Keys For Generating Quality Leads and Improving Conversion Rates

If your website is optimized for SEO and you are generating a respectable amount of traffic, you may assume that this traffic will have a direct correlation with your sales. However, unfortunately, that is not always the case.

Once you have traffic, your work isn’t finished. That’s when you have to roll up your sleeves and get your hands dirty. Here are 7 Keys for converting your website visitors to qualified leads:


1. Content

In order to convert customers to leads, they need to believe that you have the potential to bring value to their lives. One way you can prove this to them is by creating quality content.

Content helps to establish your business as an authority figure in your industry and provide value to your prospects.

If they feel like they’re getting value, they’re more likely to trust you, and therefore, more likely to make the jump from cold prospect to a loyal customer.


2. Readability

A major component of user experience (UX) when people land on your website is readability. If your content and webpages are filled with intimidating paragraphs, poor sentence structure, or any other issues relating to readability, you run the risk scaring potential customers away.

In order to avoid this, you MUST make sure all pages and pieces of content are easy to understand and visually appealing.


3. Clean Design

Similar to readability, design can play a major role in determining whether or not you are able to convert your website visitors into customers.

Trends change over time but currently, a simplistic design that minimizes text and includes large amounts of white space has proven to be most effective for improving click-through rates on your site’s pages.

Also, your website’s design needs to include a clear call to action on each of the pages. Buttons and links are a great way to incorporate such elements.


4.  Video

Humans are visual. We learn by watching.

Have you ever heard the saying “seeing is believing?”

Well, this couldn’t be truer than in the case of marketing.

If you’re trying to improve your conversion rates, consider adding a video to your website. Not only can you use this to help display your expertise and authority within the industry, but actually seeing someone talking to them will often help the customer trust you.


5. Live Chat

Chances are, if you’re looking to improve conversion rates, you have a product or service that you’re trying to sell. This means you need to get customers to hand over their precious dollars to your business. When this is the case, you’ll find that prospects seem to have a number of doubts or questions.

No one likes spending money unless they’re absolutely certain that what they’re getting in return will be worth it.

Online chat can be a fantastic way to help resolve any concerns your prospects may have, helping them to come to a final purchase decision on your website.


6. Reviews 

Your site can have the best sales copy the world has ever seen, but there’s just one problem – it was either written or approved by you. Anyone can say great things about themselves, but it’s the words of others that pack the biggest punch.

That’s why reviews can be such an effective tool when trying to improve your website’s conversion rates.

Positive reviews help prospects see that other people have found your products and services valuable, making them more likely to join in on the fun!


7. Effective Call-to-Actions

A clear and concise call to action on your web pages can work wonders for conversion rates. Surprisingly, so many people forget this step.

What’s the use of having an offer on your site if prospects cannot see where they need to go to follow up with it?

Buttons, links, and bold print are all ways to make sure that you don’t lose out on paying customers because they had difficulty following up on your offers.


Having Trouble Generating Leads and Improving Conversion Rates?

Oil city web has an expert team with all the know-how required to help attract visitors to your website and convert them into paying customers. Please contact them today to learn more about how YOU can improve the results of YOUR business!

    See what a Google-certified and accredited online marketing company in Edmonton can do for you. Give us a shout:

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