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28 post(s) from oilcityweb

How Mobile Apps Can Help Your Business

There are a number of different ways apps can be used. You can use them to play games, access information, do your banking, and even more. The number of businesses that are beginning to see this channel as a marketing opportunity is steadily growing - and not just the big guys like Walmart and Amazon. ...

Google’s E-A-T Rating and YMYL – What it All Means

Over the last couple of years, Google’s process for ranking websites on its results pages has undergone a massive face-lift. Instead of rewarding those who have spent hours stuffing keywords into every nook and cranny of their website, Google is attempting to shift towards a more “value-centric” ranking system. With this in mind, some serious changes ...

8 Different Types of Marketing Emails

You’ve probably heard that email marketing is one of (if not the) best ways to market your business. In fact, I believe that’s something we’ve said on this blog before. But to someone who has never run their own email marketing campaign, the process can be extremely confusing. For example, several different types of email marketing ...

4 Things ALL Great Brands Have in Common

Apple. Facebook. Amazon. Coca Cola. Macdonalds. Have you ever wondered how some of the most popular brands are able to stay ahead of competitors year after year? While they all possess excellent management teams and airtight business models, perhaps one thing stands out more than the rest - their branding. Whether it be an emotion jerking slogan ...

4 Reasons Graphic Design is Great for Business

When you’re trying to market your business’s products and services, graphic design plays as large a role as any. Eye-catching images, vivid colors, and provoking messages can stick in the mind of the consumer, causing them to remember your business when the time comes when they need a certain product or service. Here are 4 perks ...

5 Digital Marketing Skills Needed to Succeed in 2020

As we inch towards the final days of 2019, many business owners and marketers will begin planning their marketing strategies for the new year. That makes this the perfect time to take an inventory of your strengths and weaknesses and figure out the digital marketing skills needed for YOU to achieve success in 2020.   1. Email Marketing With ...

Improve Customer Satisfaction and Generate More Leads Using Online Chat

Why Online Chat is a Lead-Generation Machine In today’s service-centered world, companies that go above and beyond when addressing the needs of their customers will rise above their competitors. One of the ways companies are accomplishing this is by incorporating live online chat into their websites. Not only does this provide a channel for delivering exceptional customer service, ...

Don’t Make These 6 Fatal eCommerce Mistakes – Part 2

In the last article, we discussed the first 3 mistakes beginners usually make when building their eCommerce sites. But, there are a few other things you might want to consider. Let’s take a look at a few more fatal eCommerce mistakes you’ll want to avoid when building your website. eCommerce Mistake #4 - Trying To Do it ...