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How Mobile Apps Can Help Your Business

There are a number of different ways apps can be used. You can use them to play games, access information, do your banking, and even more. The number of businesses that are beginning to see this channel as a marketing opportunity is steadily growing – and not just the big guys like Walmart and Amazon. Many small businesses are beginning to see how beneficial mobile apps can be for their business as well.

So, what’s all the hype about?

Well, here are four of the top benefits that can be observed by businesses that have a mobile app.

Better Efficiency

Mobile apps can help to streamline your business’s processes leading to time savings and increased productivity. For example, instead of filling out order forms the “old fashioned way” you could create an app that allows you to complete the process right on your smartphone.

Not only does this prevent countless administration headaches, but it also saves paper and ensures your business is doing its part for the environment!

Superior Customer Experience

Apps can also be very beneficial in improving the experience your customers have with your brand. For example, if you have an app that allows them to pay for your products or services online, they’ll likely be able to complete the process faster.

If you help them save time, they’ll likely repay the favour by remaining a loyal customer.

Higher Levels of Customer Engagement

An app can help keep your business and your customers connected. A great example of this in action is the app provided by Cineplex theatres. If you’ve ever watched a movie there, you’ll know that before it begins, you can participate in a quick trivia game through the Cineplex app.

This friendly competition helps to create a sense of fondness between your customers and your brand.

Also, the winners of the trivia game are awarded scene points that can be exchanged for free movies.

Providing your customers with a prize or reward for staying engaged with your business is a great way to ensure they are motivated to stay with you for the long-term.

Brand Loyalty 

Apps can also help promote brand loyalty. Think about it, every time you look at your phone, you’re presented with a selection of apps to choose from.

If your company’s app is one of the things that customers see on a daily basis, they’ll be more likely to remain loyal to you and only you when they need a product or service similar to the ones that you offer.

Customers also appreciate the convenience of apps because they allow them to quickly access the information they’re looking for without always having to go to a website and log in.

Thinking About A Mobile App for Your Business?

Oil City Web can help your business design and build an app that will engage your audience and improve their experience, helping them to see why your business is the only logical choice in the industry. Please contact us today to learn more!

    See what a Google-certified and accredited online marketing company in Edmonton can do for you. Give us a shout:

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